
About me
With over 20 years of management experience in the retail industry (CH and DACH region), including 6 years as Head of Retail, member of the management board & Deputy CEO, I bring comprehensive expertise in business development, process optimization and strategic consulting for Swiss companies.
Through my many years of leadership experience as an Area Manager, I have a deep understanding of how to optimize business processes, increase operational efficiency, and provide customers with an unforgettable customer experience.
My mission
"To support Swiss companies in achieving operational excellence and creating sustainable growth - through professional external advice and proven best practices from over 20 years of management experience."
My goal
"Making your company fit for the future: strategically, operationally and sustainably. Let's shape retail success together."
Retail Experience
Strategic & sustainable
I develop tailor-made concepts for retail growth – from store-of-the-future concepts and location strategies to omnichannel processes.
Operational
I not only put ideas on paper, but also put them into practice – with clear KPI control, efficient project management and motivated teams.


My Experience in Facts
20+
Years of
Retail Management
Extensive management experience in Retail in the
CH & DACH Region
6+
Years of
Executive Management
Head of Retail
Member of the Executive Board & Deputy CEO
300+
Responsibility
Employees
Guide
high-performing teams
(80-320 employees)
60+
Responsibility
Stores
Management of boutiques, outlets and wholesale corners
15+
Years of
Golf Management
Extensive leadership experience in golf club management
(D & CH)
20+
Years of Hospitality &
Guest Experience
Solid expertise in hotel management, service excellence, guest services & event management
500+
Responsibility of
Employees & Members
Management of interdisciplinary teams (secretariat, pro shop, golf academy, catering, greenkeeping), member support, sponsoring & club events
5+
Training & Certification
• Hotel Management School
• Certified Club Manager
• Golf Business Director
• Golf Business Economist
• Digital Leadership
• Online Marketing Consultant
• E-Commerce & Digital Marketing Expert
Expertise &
Focus Areas
Retail Leadership
6 years Head of Retail, Member of the Executive Bord & Deputy CEO with comprehensive responsibility for strategic business development.
Multi-Channel-Transformation
Specialist in multi-channel transformation & turnaround management with proven success in digital transformation.
E-Commerce & Digital
E-commerce integration, ERP & CRM projects, as well as digital marketing consultant and digital leader.
Store concepts & expansion
Development of store concepts, location strategies & profitability analyses for successful retail and expansion projects.