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Claudia Bücken

Turnaround Services

Specialized transformation and realignment

 

Professional turnaround strategies for retail companies in challenging phases.

Through close collaboration and proven methods, I will successfully guide your company from stagnation to sustainable stability.

Turnaround strategies in retail

Professional solutions for retail companies in challenging phases, from short-term performance stabilization to sustainable strategic realignment.

Performance Recovery

Rapid operational stabilization and increased efficiency in store and space management.

  Store Performance Audit

Inventory & Cost Optimization

  Increase in sales and margins

  Team coaching & process improvement

💡 Goal: Immediate improvement in results

Reorganization & Transformation

Holistic restructuring of retail processes, organization and resources to restore profitability and competitiveness.

Product range and pricing strategy

Omnichannel integration

Branch network optimization

Restructuring of teams and structures

💡 Goal: Sustainable performance improvement and the development of efficient structures.

Repositioning & Future Orientation

Strategic repositioning and development of modern retail concepts for long-term market success.

Brand & market positioning

Business model innovation

Expansion & Location Strategy

Digital Transformation & Customer Journey

💡 Goal: Future-proof positioning and sustainable growth in the Swiss retail market.

The Retail Turnaround Process

A structured three-phase approach to the successful stabilization, transformation and sustainable realignment of retail companies.

Phase 1

Analysis & Stabilization

Comprehensive inventory and short-term performance improvement in operations.

  Store performance analysis & KPI

Review

Assortment & Margin Evaluation

  Liquidity and cost review

  Immediate measures to

Improved results

💡 Goal: Rapid stabilization of day-to-day operations and ensuring operational capability.

Phase 2

Restructuring & Transformation

Restructuring of processes, organization, and resources for operational efficiency and sustainable profitability. Reorientation of the branch and sales structure.

Cost and process optimization

Omnichannel integration &

Digitization

Executive coaching &

Team Reorganization

💡 Goal: Building efficient, modern retail structures with clear performance management.

Phase 3

Strategic realignment

Long-term positioning and further development of the business model for sustainable growth.

Strategy development &

Brand positioning

Customer Journey &

Store concept optimization

Business model innovation

Expansion, location strategy & Partnerships

💡 Goal: Future-proof positioning and sustainable competitive strength in the Swiss retail market.

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💼 Success Story 1 – Transformation & Leadership

"Through targeted analyses, clear leadership and a motivated team, we succeeded in increasing sales performance by over 20% within six months."

 

At the same time, the profitability of the retail space was optimized and a modern store concept was implemented – with a lasting impact on sales and team culture.”

 

- Retail Transformation Project, Switzerland

- Confidential customer project

➡️ Focus: Performance, team leadership, excellence – motivating and success-oriented.

💎  Sucess Story 2 – Repositioning & Growth

"As part of a strategic realignment, we developed a new retail concept with a focus on customer experience and omnichannel excellence."

The result: a clear brand positioning, increased customer traffic and sustainable sales growth across all sales channels.”

 

- Rebranding- & repositioning project, DACH region

- Confidential customer project

➡️ Focus: Innovation, customer experience, future orientation – ideal for your Retail Excellence positioning.

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